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Sometimes even well known destinations need a revamp - founded in 1870, the City of Daytona Beach has been known as 'The World's Most Famous Beach'. The city reached out to us to help give them a fresh, modern look and, to do this, we ventured away from the city seal and focused on incorporating its history through a new brand - 'World Famous Daytona Beach'.
Since designing their new logo, the city also hired us for various creative needs to continue implementing their new brand in all of their marketing and collateral.
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